Book with Confidence
We take schools, clubs and professional teams across the world for sports tours, training and competition. From an initial focus on cricket when we launched in 2006, we have grown to span multiple sports.
What’s special about Sporta Tours?… the team. It’s all about the people. We’re knowledgeable, experienced and a friendly bunch. We roll our sleeves up, pull out all the stops, go the extra mile. However you like to put it… we believe in Going Further.
We know the destinations and the facilities we take players and supporters to. We have experienced team members stationed on the ground throughout every tour and we understand the needs of the clubs, schools and teams we work with.
Don’t just take our word for it. See what our clients have to say in their reviews on our Homepage, Google and in our latest News.
- The benefit of our experience – we’ve organised hundreds of tours since 2006 and can help you get the most from your opportunity
- Trusted by the best – we work with international teams including England Cricket and professional clubs from all sports
- Personal involvement – a dedicated Sporta Tours contact backed up by a team and company director from start to finish
- Tailored service – no two tours are the same. We tailor ours to get things just right, taking care to match opponents, selecting the best facilities, and more
- Competitive pricing – our buying power with airlines and hotels allows us to pass on significant savings, because the bottom line matters
- Protection – we’re ATOL (9684) & ABTA (Y6727) protected, assured members of the School Travel Forum and hold the Learning Outside the Classroom Quality Badge, as recognised by the Department for Education.

Matthew Jackson
Managing Director
Matthew founded the company in 2006, bringing together his interests and experience in cricket, travel and people. He knows Dubai, Abu Dhabi and Sharjah like the back of his hand, and in particular, the complex structure of its cricket community. And continues to drive the strategic growth of the company.
A fanatical road and gravel cyclist, he is often out on the lanes or downland trails near his home in Sussex.

Roger Myall
Director

Michael Craigs
Director
Michael has extensive experience managing tours for schools, clubs and teams and works with clients from his base in the North East.
Sport is his greatest passion, particularly rugby and cricket. He has represented Durham CCC and Northumberland CCC and coached here in the UK and overseas. With some fantastic travel experiences under his belt too, including time spent in Spain, Australia and New Zealand, he is able to combine both in his role here at Sporta.

Megan Smith
Elite Group Operations
Megan overseas the delivery of tours, training camps and logistics for the professional teams we work with. She has a background working with the Jockey Club and as part of the operations team for the Cheltenham Festival and the Grand National Festival. A former long distance runner, she is also a keen netball player and regularly plays for her club in Somerset.

Christine Jackson
Head of Finance & HR
Christine has been part of Sporta since our early days. She oversees our finance and HR drawing on a varied background in finance and business management. Alongside this role she is also often found overseas hosting and is known to many of our clients.
Outside of work, travel, walking and cycling are among her favourite pastimes.

Russell Talman
Sales Executive
Russell has worked in the school travel sector for over a decade and has experience taking groups to some amazing destinations around the world. Favourites include Antigua, Barbados, South Africa and Sri Lanka.
As the oldest member of Middleton CC, he’s often referred to as ‘Uncle Russ’ by his younger and more spritely teammates. Russell is also a keen golfer when time allows.

Emma Dunbar
UAE Operations Executive
Emma has more than 20 years’ experience working in sport in the UAE and has hosted numerous tours for us.
Now based in the UK, she continues to be an integral member of the team. Emma manages many of our tours to the region and her on-the-ground knowledge and contacts benefit our clients.

Diane Eadon
School Group Operations
Diane heads up the operational aspect of our school group tours. She works with everyone in the Sporta team to manage bookings and arrangements, check everything is as it should be, and check again.
With a background in operations and finance, and a calm and professional manner she drives the exacting service we provide to clients.

Keren Bell
Sales Executive
With over 20 years’ teaching experience, Keren has led numerous sports tours and brings invaluable insight into the planning and execution of school trips.
She is a netball specialist with a background including roles as Head of Girls’ Games at Dubai College and Head of Netball and PE at Reigate Grammar School. Her varied sporting background also includes experience as a ski racer.

Kate Page
Operations Executive
A keen hockey player, runner and snowboarder, Kate is just at home on the pitch as she is on the slopes. Before joining Sporta she worked in the film industry, bringing a creative edge to her role. Now part of the ‘Rest of World’ operations team, she helps deliver our international tours with energy and precision.
Fluent in German and always up for an adventure, you’ll likely spot her leading one of our ski trips.

Tara Harrison
Operations Executive
Tara joined us in a sales support role before transitioning to our operations team, where she now supports Emma with our UAE logistics. Drawing on her university background in Cancer Research, Tara brings an acute problem-solving mindset to her work and great attention to detail.
Outside the office, she is an avid netball player and competes at Regional level in the North East, sometimes playing up to six times a week.

Sam Woodward
Director, Sporta Bike+
Sam is co-founder and Director of Sporta Bike+ which offers a comprehensive ‘plane to pedal’ service for schools, clubs and groups.
Perhaps his dream job, it draws on his experience as a Director of Sport spanning some 13 years and his passion and ability as a cyclist, not to mention his energy and enthusiasm.